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The ultimate road map to building a successful web-hosting strategy There are more than 30 million web sites worldwide, and nearly every one of them is running at one of more than 15,000 web-hosting services. IT executives and managers are in need of a blueprint to understand the services available to them– – one that will help them determine what they need, where to find it, and how to manage it. This book is the only one of its kind to provide professionals with a road map explaining the necessary technologies and criteria that are key to building a successful web-hosting strategy. Expert Doug Kaye offers you a comprehensive resource of information and provides you with a perfect balance of executive summaries of technologies and strategies for selecting and monitoring vendors. Written for a technically savvy and experienced audience, this book examines such topics as: The pros and cons of outsourcing web hostingShared and dedicated servers, colocation, and managed service providers (MSPs) Risk management and service level agreements (SLAs) Modeling web site traffic and capacity planningHow to evaluate connectivity quality and performanceArchitecture, security, backup and recovery, and monitoringCaching and content delivery networks (CDNs)Negotiating with vendors The companion web site includes more than 200 tips for web site owners and an updated list of resources with links to books, tools, online articles, and white papers. Wiley Computer Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.

Bells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."--Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices, and co-author of "The Cluetrain Manifesto. "The best book I've seen on writing for the Web."--Dr. Ralph F. Wilson, Web Marketing Today "Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet --and Nick knows copy." --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services "Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

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