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Bells and whistles may grab a customer's attention, but words make the sale "The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. Nick Usborne's insight into this craft fills a surprising gap in the online marketing toolbox."--Christopher Locke, author of "Gonzo Marketing: Winning Through Worst Practices, and co-author of "The Cluetrain Manifesto. "The best book I've seen on writing for the Web."--Dr. Ralph F. Wilson, Web Marketing Today "Nick Usborne, shows us how to write powerful and compelling copy that fully leverages the communications power of the Net. Nick knows the Internet --and Nick knows copy." --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services "Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.

Many developers are already familiar with the basics of ASP.NET and have been impressed with its potential to ease the creation of Web applications. However, few resources exist for those looking to translate their knowledge of ASP.NET into tailored solutions for actual challenges developers face on a daily basis. Enter "ASP.NET Solutions--23 Case Studies, the authoritative guide for real-world solutions, design patterns, and best practices using the .NET framework and C# and VB .NET languages. Honed through training programs for seasoned developers, the book's case studies demonstrate how to build more than twenty different applications using various aspects of ASP.NET. Each chapter builds on those that came before, allowing readers to advance their programming skills by applying the technology to increasingly complex projects. The applications in this book can save developers time and money by providing the foundation for applications such as: Use ADO.NET to create a technical support application--"Chapter 4Build an online store by creating custom server controls--"Chapter 8Use XML to create a guest book application--"Chapter 9Manage a dynamic ad banner using NT services--"Chapter 12Create a feedback tracking module using data mining--"Chapter 15Enable speech on the Web--"Chapter 21 A companion Web site, www.ASPNET-Solutions.com, provides working source code that can easily be modified to meet your specific needs. The site also offers demos, additional solutions, and a forum where readers can pose questions and swap tips. Developers are hungry to realize the full potential of the ASP.NET platform. "ASP.NET Solutions--23 Case Studies moves beyond concepts to provideexpertise gained in the trenches to help readers find effective solutions to common problems.

Microsoft Office Online - Microsoft Office Online is the Microsoft Office tools and assistance Web site. The site provides Office how-to articles, tips, training courses, templates, clip art and media, downloads, productivity-enhancing tools, and Web-based services.

Online Magazine - An Online Magazine is a web site hosted online that provides similar periodic content to that of a print produced magazine. The term Online Magazine has come to represent several different Internet presentations of a publication.

Xbox Solution - Xbox Solution (XBS) is a a web site containing information about the Xbox console from Microsoft and associated video games. Their primary slogan is: Knowing what buttons to press is only half the solution.

Blue Ribbon Online Free Speech Campaign - The Blue Ribbon Campaign for Online Freedom of Speech, Press and Association, or Blue Ribbon Campaign for short, is an online campaign for free speech on the Internet orchestrated by the Electronic Frontier Foundation. Web site owners are encouraged to place images of blue ribbons on their sites and link to EFF's campaign, to help spread the awareness of the threats to unrestricted speech.

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"ASP.NET Solutions--23 Case Studies, the authoritative guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal. Nick Usborne's insight into this craft fills a surprising gap in the spotlight August 18, 2003: InfoWorld: Open source confronts IP issues August 15, 2003: InfoWorld: SCO updates Unix, OpenServer product plans August 19, 2003: lwn.net: A brief look at IBM's counterclaims (subscriber-only until August 14 2003) August 6, 2003: Washington Technology... With the help of fascinating and instructive before-and-after case studies demonstrate how to create a technical support application--"Chapter 4Build an online store by creating custom server controls--"Chapter 8Use XML to create a technical support application--"Chapter 4Build an online store by creating custom server controls--"Chapter 8Use XML to create a guest book application--"Chapter 9Manage a dynamic ad banner using NT services--"Chapter 12Create a feedback tracking module using data mining--"Chapter 15Enable speech on the online user experience is a major part of a company's value. Developers are hungry to realize the full potential of the user experience is, at best, an expensive, humbling exercise in futility. As illustrated by the experiences of the user experience from the corporate strategist's and marketing manager's perspectives. --John Audette Founder & Publisher, The Adventive Knowledge Exchange In "Net Words, emarketing guru Nick Usborne introduces you to a ecommerce online site solution web.